The second decade will undoubtedly usher in many new concepts and practices for the world of personal branding. Predictively, the branding gurus will continue to launch new personal branding terminology to attract viewership to their blogging headlines. Terms such as Personal DNA branding, Atomic Branding and Quantum Branding are just a few examples of the names given for essentially describing the same personal branding phenomena – to broaden the scope and basis for the strategic development of a personal brand. People are the products of their extended DNA or spheres through parents, families, neighborhoods, social environments and professional environments and the like. Personal branding incorporates the spheres of influence from all these sources and more. The next era in personal branding promises to be much more thought provoking than the immediate past era.
The following is an excerpt from a recent article:
“2010 will see the arrival of what we can call Atomic Branding. Thought leader predictions tend toward the conclusion that we will see a personal brand renaissance in 2010. But let’s expand that. Atomic Branding is a concept that captures the many-layered and concentric-circled features of human brands.
You have a personal brand. You have a professional brand. Your family has a brand. Your neighborhood has a brand. Your small business has a brand. And all of them are tightly connected. At its most atomic level, atomic branding starts at the unit of the individual human.
I predict that 2010 is the year of Atomic Branding and the “business of one” — the birth of and focus on the individual’s personal and professional brand in the world — that will require a new type of digital promotion, control, and security. Individuals will yearn for online privacy, something that is under increasing threat as social media sites gather and publish more detail about us every day. We will all need to manage our online reputations.”
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged Career Branding, personal dna, Quantum branding | Leave a Comment »
For those in the corporate world, personal branding success comes with maintaining and fostering your personal brand within the corporate environment. When your company is looking for new leaders and experts, having a known personal brand is essential to be consider for any new position. And being known for excellent performance should be more important than being known for company politics. The point is you must brand yourself to co-workers and senior management with as much conviction as you would to outside companies and your professional network.
The following excerpt is from an article that provides further information:
Oddly enough, in many large companies, managers don’t have a clear idea of their people’s strengths and capabilities.
The resulting lack of awareness of in-house skills and experience often makes it a lottery when a company is looking for leaders or experts.
This is when effective personal branding becomes a big opportunity for individuals to differentiate themselves.
This is important for companies to nurture, if we consider the concept of ‘hypercompetition’ — a concept formulated by Richard A. D’Aveni which frankly states that advantages don’t last very long before competition, imitation and matching erodes any competitive advantage. Rivals become more efficient, but don’t increase their profitability.
The principles of personal branding help an individual to initially define their goals, identify their strengths and hone leadership qualities, but it also goes on to help establish an appropriate profile with co-workers and management.
This is the kind of environment where leaders spontaneously appear, where people are motivated to improve their skills because the route to greater advancement is very clear.
James Speros, CMO at Ernst and Young U.S. said: “A company, that embraces personal branding as part of their culture… allows individuals to gain recognition for what they do well and move up the career ladder based on their performance, rather than on politics.”
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged Career Branding, career politics | Leave a Comment »
Personal branding takes place on social media websites, not exclusively but certainly very significantly. It is also true that your personal branding will be viewed and reviewed by many potential employers or your clients. And your personal brand’s “professionalism” will be reflected in what you create as content for your social sites. The best rule is to keep it “professional” with all social media in your real name, especially your full name.
The following excerpt from an article provides some further detail:
“Having a strong, consistent personal brand will help you land an entry-level job and build the foundation for your career. Gen Y has mastered the cheap and effective Internet medium to network with peers and share ideas through social networking platforms such as Facebook and blogs. But when it comes time to search for a job, personal branding becomes much more important and mistakes can be costly.
The most obvious mistake Gen Y makes is a lack of professionalism on their social networking profiles. It is no secret that employers check candidates’ social networking profiles and are apt to make decisions based on what they find. Inappropriate photographs and conversations are the most commonly cited blunders Gen Yers make that hurt their personal brands. Some other mistakes that may cost Gen Yers the job include:
- Speaking negatively about your current or former employer.
- Not thinking before answering a question.
- Talking only about what you want out of the job.
- Not being prepared with good, thoughtful questions to ask at the end of an interview. “
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged gen y branding, personal branding, personal professional | Leave a Comment »
Is your personal brand truly authentic? Are you and your personal branding congruent, are you telling the truth about yourself as expressed as a personal brand? These are the foundational questions that need to be answered in order to own a successful personal brand. And they are questions that require confirmation from your targeted audience – a perspective from the outside looking in at your personal brand.
The following excerpt from an article provides some additional information:
“The most important thing to consider when creating a personal brand for yourself is that “you” are the most important product. The way you position yourself in the marketplace will determine how hard you have to work in the future to get the results you desire. You want to work smart, not hard. You want to attract the right customers and clients that want what you have.
If you’re an entrepreneur, you want to be able to have the freedom to work when you want, and have the freedom to choose the clients you want to work with. If you’re a business owner, you need to realize that your brand and your business are connected. Neither one can truly succeed without the other. So, the success of your brand will depend on how true it comes to the real you and, how well you manage and communicate that image to the marketplace. Either way, you’ll need to know who you are, what you stand for, and what qualities make you unique.
A personal brand is exciting because it tells the world about you, your values, and your beliefs. When properly crafted, your brand will allow your customers to know, like, and trust you. This feeling will build into a relationship between you and your customer, giving them the confidence to expect the same quality experience with you every time. Don’t try to be something that you’re not. Just be authentic and true to yourself. You’ll go much further in long run.”
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged Career Branding, personal branding, personal story, self branding | Leave a Comment »
Previously we discussed the power of the a 30 second “elevator pitch” video to quickly convey the essence of your personal brand to your desired targets. Of course, the distribution of a personal video can take many forms, everything from a dvd to uploading on any of the major video hosting sites such as – YouTube, Blip.tv, Vimeo, MegaVideo, Twiddeo and more.
The following is an excerpt from an article by Dan Schawbel:
“There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact. Here at Mashable , we’ve provided you with a detailed look at how you can build your personal brand on Facebook, Twitter, and LinkedIn. Today, we’ll focus in on the largest video sharing site on the planet, more commonly referred to as YouTube.
With over 120 million U.S. viewers, YouTube is used by President Obama for his weekly State of the Union Address, by universities who share lectures from star academics, and by celebrities such as Miley Cyrus who use it as a lifestream. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video.
The reason why video is so effective in communicating your personal brand is because your audience will already feel like they’ve met you by the time the video is over. With video, you get a sense of who someone really is based on their voice, their face and their body motions. Video can support your branding efforts like no other medium on the web.”
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged career video, personal video | Leave a Comment »
As a follow up to our feature article “Red Ladder/Blue Ladder” we have created a non-narrated slide show that highlights the main points in the article.
or click below for Scribd version
Posted in Career Branding, career positioning, career strategy, My Career Branding, personal branding | Tagged Career Branding, personal brand strategy, personal branding, personal positioning, red ladder blue ladder | Leave a Comment »