Personal branding takes place on social media websites, not exclusively but certainly very significantly. It is also true that your personal branding will be viewed and reviewed by many potential employers or your clients. And your personal brand’s “professionalism” will be reflected in what you create as content for your social sites. The best rule is to keep it “professional” with all social media in your real name, especially your full name.
The following excerpt from an article provides some further detail:
“Having a strong, consistent personal brand will help you land an entry-level job and build the foundation for your career. Gen Y has mastered the cheap and effective Internet medium to network with peers and share ideas through social networking platforms such as Facebook and blogs. But when it comes time to search for a job, personal branding becomes much more important and mistakes can be costly.
The most obvious mistake Gen Y makes is a lack of professionalism on their social networking profiles. It is no secret that employers check candidates’ social networking profiles and are apt to make decisions based on what they find. Inappropriate photographs and conversations are the most commonly cited blunders Gen Yers make that hurt their personal brands. Some other mistakes that may cost Gen Yers the job include:
- Speaking negatively about your current or former employer.
- Not thinking before answering a question.
- Talking only about what you want out of the job.
- Not being prepared with good, thoughtful questions to ask at the end of an interview. “