MyCareerBranding™

Self-Branding Strategies Build Gratifying Lives.

Post Your Personal Video on YouTube.com

Previously we discussed the power of the a 30 second “elevator pitch” video to quickly convey the essence of your personal brand to your desired targets. Of course, the distribution of a personal video can take many forms, everything from a dvd to uploading on any of the major video hosting sites such as – YouTube, Blip.tv, Vimeo, MegaVideo, Twiddeo and more.

The following is an excerpt from an article by Dan Schawbel:

“There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact. Here at Mashable , we’ve provided you with a detailed look at how you can build your personal brand on Facebook, Twitter, and LinkedIn.  Today, we’ll focus in on the largest video sharing site on the planet, more commonly referred to as YouTube.

With over 120 million U.S. viewers, YouTube is used by President Obama for his weekly State of the Union Address, by universities who share lectures from star academics, and by celebrities such as Miley Cyrus who use it as a lifestream. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video.

The reason why video is so effective in communicating your personal brand is because your audience will already feel like they’ve met you by the time the video is over.  With video, you get a sense of who someone really is based on their voice, their face and their body motions.  Video can support your branding efforts like no other medium on the web.”

###

Single Post Navigation

Leave a comment