2010: Year of Quantum Branding (Atomic Branding)

The second decade will undoubtedly usher in many new concepts and practices for the world of personal branding. Predictively,  the branding gurus will continue to launch new personal branding terminology to attract viewership to their blogging headlines. Terms such as  Personal DNA branding, Atomic Branding and Quantum Branding are just a few examples of the [...]

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How is Personal Branding Like Celebrity Entrepreneurship?

One form of personal or career branding manifests itself as a celebrity entrepreneur. For example, Apple’s chief Steve Jobs rose from the humble beginnings of his parents garage to become a celebrity entrepreneur and an icon within the tech sector. Today many savvy corporate executives are using person branding techniques to become before known within [...]

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Personal Branding: Performance over Politics

For those in the corporate world, personal branding success comes with maintaining and fostering your personal brand within the corporate environment. When your company is looking for new leaders and experts, having a known personal brand is essential to be consider for any new position. And being known for excellent performance should be more important [...]

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