Great SEO will accomplish nothing (or even lead to negative ‘Me Too’ branding) without a clear focused marketing positioning strategy. A core strategy is the foundation for all personal branding content. A written creative brief is the tool to keep all content on track, consistently driving personal branding content to its niche target audience. But is this what’s typically happening with career branding social media campaigns?
So much social media content is about ‘how social media (itself) is going to impact branding performance’. And the majority these digital marketing articles on ‘tips and steps’ for success are simply regurgitations of the basics we’ve all read before. Why would your niche audience care about ‘Me Too’ content?
The solution is writing about great ideas that tie-back to your core strategy, the core that differentiates you from all others. Write about what excites you, what you are curious about, what puzzle you are trying to solve. Your ongoing personal interest will translate into your audiences’ ongoing interest in your content. Your innovative thinking about your niche space is the key to successful content creation.